Carlo Nada, the son of a poor sharecropper, bought an estate in Treiso, which had previously been a small hamlet of Barbaresco. The estate, belonging to Carlo’s employer at the time, one of Italy’s first cardiologists to whom it was a summer home, spanned 25ha and included a significant portion of the Rombone vineyard. Though his family was poor, Carlo, a patriarch with seven children, had hoped that together his four sons would manage the estate.

Having fallen ill young, Carlo’s last wish was that the family maintained the integrity of the property, hoping they would not divvy it among the siblings upon his passing. Unfortunately, this was not to be the case. After the estate had been split, resources were scarce and Fiorenzo, the second-to-last son, made the decision to begin selling his family’s grapes, which were in high demand at the time.