Medici Ermete "Concerto" is a category-defining icon, famously known as the world’s first single-vineyard vintage Lambrusco. Since the 2020 vintage, this flagship bottling has transitioned to Certified Organic status, sourced exclusively from the Tenuta La Rampata estate. Unlike the mass-market, syrupy Lambruscos of the past, Concerto is a dry, sophisticated sparkling red produced via the Charmat method (natural fermentation in stainless steel). It represents a high-value opportunity for retailers to capture the growing "Dry Sparkling" and "Organic" segments with a wine that has earned the prestigious Tre Bicchieri (Three Glasses) award for over 15 consecutive years