Hudson Whiskey relaunched and revamped its whiskey portfolio with Do The Rye Thing as one of its core releases. It is a New York straight rye whiskey made with a mash bill of 95% New York rye and 5% malted barley. It was aged for a minimum of 3 years in new, charred American oak barrels and bottled at 46% ABV. Certified as an Empire Rye release. Availability begins in the Tri-state area as of September 22 with a nationwide roll out to follow.