From the 14th to the 19th century, Asti, the most important town of Monferrato, hosted the Palio, a famous horse competition. In 1861, the new «Regulations for the Horse Race around the new Market Square» was published, on the new and large square now called Campo del Palio.

The name Moscato derives from the Greek word “moskhos”, denoting fragrant, sweet grapes, whose smell recalls musk. The color is straw yellow with golden reflections and the perlage is fine and persistent. The flavor is sweet and fruity, typical of Moscato. A myriad of aromas come out brightly from the glass, including sage, orange peel, pear, apricot, honey, roses, and orange blossom.